From job seeker to job creator in 12 weeks.
Build your business plan, brand and first offer in 12 weeks, with a mentor.
Idea discovery, AI tools, personal brand and mentorship, built on the book From Stuckup to Startup. Even if you don't have an idea today.
Safe job. Stalled income. Sound familiar?
The cost of "someday" is the venture you never start and the years you can't get back. AI has made starting cheaper than ever. The only expensive thing left is waiting.
- Your salary rises slower than your expenses.
- You have skills people pay for, but they pay your employer.
- AI is changing your industry, and you're watching from the side.
- You have had the same business idea for three years.
Start free, today
A seat at the free startup masterclass
See the 12-week method live. In English, on Zoom.
Dates coming soon.
Founding-cohort waitlist
First access to cohort 1 and founding-member benefits.
The 12-week programme
12 weeks, with a mentor
Dates coming soon.
Not the right fit? Ask by the end of your first session and we'll refund you in full.
- Business Idea Discovery, even if you have none today
- AI-powered tools to build and market your solution
- Personal brand and content strategy
- Mentorship from people who have built businesses
- Financial planning and monetisation models
- A community of founders, coaches and experts
Neeraj Kapoor · mentorLearn from someone who has built brands, not just studied them
- 35 years of brand building
- PAYBACK India co-founding team (USD 800M exit to American Express)
- Launched Sansui, Toshiba and Kenwood in India; nurtured LG as a premium brand in India; GoAir
- ICF Certified Master Coach
- Author of From Stuckup to Startup, published worldwide by Penguin Random House, 15,000+ copies
No student counts, ratings or testimonials are shown until cohort 1 produces real ones.
Three steps from stuck to started
Get the checklist
Find out where you really stand.
Join the masterclass
See the 12-week method live. Dates coming soon.
Take a founding-cohort place
Build your venture with a mentor beside you.
This is for you if…
You're a working professional or self-employed, and ready to do the work of building something of your own.
This is not for you if…
- You run a family business at ₹10 Cr+. Start with the free growth self-check instead.
- You want a get-rich-quick scheme, or motivation without action.
Get the free Startup Success Checklist
The step-by-step checks before you spend a rupee. Then join the masterclass waitlist.
Questions
I don't have an idea.
I can't quit my job.
I'm not technical.
Is this theory?
What does it cost?
Free to start: the checklist and masterclass cost nothing. No programme outcome is guaranteed. Paid cohorts: Not the right fit? Ask by the end of your first session and we'll refund you in full.
Get the free Startup Success Checklist
Free. Takes 30 seconds. No payment details.
Join the founding-cohort waitlist
First access to cohort 1 and founding-member benefits. No payment now.
Startup masterclass
Dates coming soon.
Prefer a new tab? Open the waitlist form
Give your students a startup story recruiters notice.
A strategic entrepreneurship, design thinking and leadership programme for institutions, including a 12-week campus programme for BBA, MBA and PGDM batches. At NMIMS — Mukesh Patel, the final-year MBA Tech batch of 2026–27 each built a startup project from scratch; combined projected valuations crossed ₹175 Crores.
Explore the college programmeA year from now you'll wish you had started today.
Get the checklist now. It takes 30 seconds.